Yves Saint Laurent to become Saint Laurent Paris. Although the brand's logo will remain the same, the change is set to take place in the coming months. The renaming of the brand comes as part of Hedi Slimane's makeover of the brand, inspired by what the label was originally called back in 1966 when it was founded - Saint Laurent Rive Gauche. The studios is also moving to Los Angeles, where the designer lives. This represents a massive shift for the French-label.
So YSL is set to experience some pretty radical changes in the following couple of months, I am intrigued as to what the next collection brings to the table.
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