Wednesday 25 July 2012

Rag & Bone DIY Project



Following on from my last post, a closer look at Rag & Bone, in particular their DIY project. As the website says, the premise is simple: 'no stylist, no hair and makeup, no lighting. Just a girl and her camera. And Rag & Bone'. The girls are Edita, Sasha, Abbey, Lily, Karolina, Carolyn, Miranda, Mina, Candice, and Hanneli. Here are some of my favourite images...


Abbey
Abbey
Candice
Candice
Candice
Carolyn
Carolyn
Carolyn
Edita
Edita
Edita
Hanneli
Hanneli
Hanneli
Karolina
Karolina
Karolina
Karolina
Lily
Lily
Lily
Mina
Mina
Mina
Miranda
Miranda
Miranda
Miranda
Miranda
Sasha
Sasha
I love the authenticity that comes with guerrilla-style shooting, a perfect fit for the brands first campaign. All models were chosen as they embody the brands aesthetic, which has produced pretty cool results!

Another perfect fit is Kate Moss, who appears in the brands first advertising campaign. Particularly fitting considering the pending London store as well as the british roots of both the designers. 



All in all I just can't get enough of Rag & Bone!

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